Digital Marketing Results Lab — Facebook & AI Marketing Training

The real problem

Marketing should help your business grow — not leave you confused

You know digital marketing matters. But turning that knowledge into action can be frustrating. Sound familiar?

You post regularly but struggle to get real engagement or enquiries
You are unsure who your ideal customers are or how to reach them
You have boosted Facebook posts without knowing what worked
You struggle to create fresh, relevant content consistently
You have tried AI tools, but the results sound generic or inaccurate
Marketing terms, dashboards and campaign settings feel overwhelming
You rely on guesswork because you do not know what to measure
You want to offer marketing services but need stronger practical skills

The problem is rarely a lack of effort. Effective marketing needs a clear understanding of your customers, a practical strategy, relevant content, and the ability to learn from results. AI can make the work faster — but it cannot replace those foundations. That is exactly what this program builds.

Your six-week journey

Sound principles first — then AI to work faster

Each week builds on the last, with instructor-led teaching and a practical focus you complete and apply. Here is the path from confusion to a clear, working approach.

Week 01

Understanding Digital Marketing

What digital marketing really is, the major channels, marketing objectives and customer journeys — and the beginner mistakes to avoid.

Practical focus: Clarify a marketing objective and map the journey you want customers to take.

Week 02

Customers, Audiences and Strategy

Identify your most relevant customers, understand what drives them, and turn scattered activity into a focused strategy.

Practical focus: Develop a target-audience profile and a practical marketing strategy.

Week 03

Content Planning, Creation and AI

Plan content around customer needs, write clearer messages, and use AI responsibly for research, ideas and first drafts.

Practical focus: Build a content plan and create campaign content with responsible AI support.

Week 04

Facebook Marketing Fundamentals

Establish a useful Facebook presence, master Page fundamentals and organic content, and connect content to real enquiries.

Practical focus: Review or plan a Facebook Page and create content for a defined objective.

Week 05

Facebook Advertising & Targeting

Go beyond Boost Post: campaigns, ad sets and ads, choosing objectives, audience targeting, budgets and creative direction.

Practical focus: Plan a Facebook ad campaign with a clear objective, audience and message.

Week 06

Measurement, Optimisation & Action

Read the metrics that matter, compare against objectives, test and improve campaigns, and build a practical next-step plan.

Practical focus: Review campaign data, recommend improvements and build your action plan.

Get the full 6-week syllabus

The program is built around 10 detailed modules. Enter your details and we'll give you the complete syllabus — every module, topic and outcome — plus how to secure your place.

Digital Marketing FoundationsUnderstanding Customers & Target AudiencesCreating an Effective Marketing StrategyContent Planning & CreationUsing AI Responsibly for MarketingFacebook Page & Marketing FundamentalsFacebook Advertising BasicsAudience TargetingCampaign Creation & OptimisationMeasuring Results & Data-Informed Improvements

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Is this you?

Who the program is for

You do not need to arrive an expert — just willing to learn, practise and apply what you're taught.

Beginners

Learn digital marketing from the foundation — without being overwhelmed by jargon.

Business Owners

Promote your business more strategically and make better decisions about advertising.

Entrepreneurs

Attract attention, communicate your offer and reach customers online.

Freelancers

Strengthen the marketing services you provide — or add a valuable new skill.

Content Creators

Connect your content to clear marketing objectives and audience needs.

Aspiring Marketers

Get structured, practical training that gives you a real foundation.

Marketing Teams

Sharpen your strategy, Facebook marketing, content and AI-assisted workflow.

Career Changers

Build a practical, in-demand skill you can apply and keep growing.

Students learning in the Tech Studio Academy computer lab

The TSA difference

Why learn at Tech Studio Academy?

There are many places to learn marketing online. But structure, environment, accountability and hands-on practice still matter. At TSA you learn inside a real academy — with instructors, a classroom, exercises and feedback — not a video you half-finish.

TSA has trained students across different tech and digital skills, many starting with little or no background before gaining real confidence. You'll practise on real marketing tasks, get your questions answered in the room, and leave with a certificate and a practical plan.

See it for yourself

Inside Tech Studio Academy

Real classes, real students, real environment — the learning, the people and the moments that happen at TSA.

A class in session at Tech Studio Academy

The outcome

What you'll be able to do

By taking part fully, you'll be equipped to approach marketing with clarity, structure and better tools.

Approach digital marketing with greater clarity and structure
Define your target audience more accurately
Connect marketing activity to specific business objectives
Develop a practical digital marketing strategy
Plan relevant content more consistently
Write clearer marketing messages and calls to action
Give AI better instructions and critically review its output
Understand Facebook marketing beyond posting or boosting
Plan basic Facebook advertising campaigns
Make more informed targeting decisions
Identify the metrics that matter to a campaign
Create a realistic action plan for your new skills

Your results will depend on your offer, market, budget, consistency and willingness to test and improve. This program gives you the skills, frameworks and guided practice to get there.

Your investment

Choose how you learn. Two clear options.

Same 6-week program — join us physically in Onipanu, Lagos, or learn online from anywhere. Secure your place with 60% now and clear the balance later.

📍 Physical · Onipanu, Lagos Digital Marketing Results Lab · 6 weeks

₦150,000

Full tuition

Pay now to secure your place

₦90,000

Balance to pay later

₦60,000

The initial payment is 60% of the tuition and secures your seat. The outstanding balance of ₦60,000 is payable before the program ends.

Secure My Place with ₦90,000

💻 Online · Learn from anywhere Digital Marketing Results Lab · 6 weeks

₦100,000

Full tuition

Pay now to secure your place

₦60,000

Balance to pay later

₦40,000

The initial payment is 60% of the tuition and secures your seat. The outstanding balance of ₦40,000 is payable before the program ends.

Secure My Place with ₦60,000

Questions

Frequently asked questions

The Digital Marketing Results Lab runs for six weeks. The first class begins on Wednesday, September 30th 2026 — a Wednesday, because 1 October (Independence Day) is a public holiday — and classes then hold every Thursday and Friday. Class times: 10:00 AM – 4:00 PM.

Your choice. Attend physically at Tech Studio Academy — Tech Studio Building, 1 Ogunlesi Street, Off Awoyokun Street, Onipanu, Lagos — or join the same programme online from anywhere. Both cover the same 6-week curriculum.

It depends on how you attend. Physical is ₦150,000 full tuition (secure your place with ₦90,000, balance ₦60,000). Online is ₦100,000 (secure your place with ₦60,000, balance ₦40,000). For either, the initial payment is 60% and secures your seat; the balance is payable before the program ends.

No. An initial payment of ₦90,000 — 60% of the tuition — secures your place. The outstanding balance is ₦60,000.

Yes. The curriculum starts with digital marketing foundations and builds towards practical content, Facebook marketing, advertising and campaign optimisation. You will not be expected to understand advanced terminology before you begin.

No previous AI experience is required. The training introduces practical, responsible ways to use AI in marketing while keeping human judgement in charge.

Because generating content is not the same as effective marketing. AI does not know which customer to target, which problem matters most, whether your offer is competitive, or why a campaign is underperforming. Marketing fundamentals help you ask better questions, give AI better instructions and judge whether its output is useful.

Yes. Students who complete the program receive a Tech Studio Academy certificate of participation.

Request the full syllabus and start your registration on this page, or message TSA admissions on WhatsApp. Your place is secured once your initial payment of ₦90,000 is received.

Build practical digital marketing skills — with AI as your assistant

Learn digital marketing inside a real academy